* The monthly turnover has been calculated in the period from January to February on a POS of 40 sqm with direct production in a Lab.
** The approximate investment refer to a POS of 40mq. with direct production in a Lab (20mq. min.).
It is depending on the size of the local. Rooms restructuring costs are excluded.
*** The investment will be calculated considering the franchising formula (Master and / or franchisees) as well as market potential and the POS size.
Those data are to be subject to changes and to be intended here as a base information.
Why do not you open your own POS in Switzerland?
Our concept has a better impression abroad and a higher market interest than Switzerland. (see also Franchise)
When did you start your business?
The parent house is 100% Swiss?
Do I get the exclusive rights for an entire country/region and/or city?
This basically depends on concerned territory. A trial period will be considered (ranging from 6 months to 1 year).
Do I need experience in the food industry as a Master franchisee?
It is not directly necessary, but it is required to have a manager within the team who has expertise in the retail food sector and a pastry chef with a small knowledge on chocolate.
Is it provided a training?
Yes. it is provided a training on: POS management, use of equipment and knowledge of production.
At the beginning of the trial period for a country or area, am I allowed to open more stores at the same time?
No. First of all it is prompted to open a shop for a trial period, usually ranging from 6months to 1year, and then will be considered this kind of request.
As a Master, could I open other stores in Franchising?
Yes, based on a formula of Sub-Franchisee.
What about the training in the Sub-Franchisee formula?
The training is guaranteed by the Master franchisee with our supervision.
How long does the Master Franchisee contract last?
After a trial period ranging from 6 months up to 1 year, the contract has an average duration of 10 years.
May I check the Master Agreement?
Yes indeed. In the negotiation phase, a draft of Master Agreement in English will be shown.
May I open just 1 POS?
Yes, but it much depends on the town, the country and the market possibilities in the place where you want to open the POS.
Retail shop.What are the characteristics of the store?
May I open a shop without a lab of production?
Yes, but just if nearby (min. 20km) there is a MyswissChoco lab who can supply the shop.
Why the lab should be inside the POS?
Our strong points are the handmade product and the creation of products in view. Therefore the "chocolate lab" is essential to underline these points to the customer.
I have seen that there is a company with a similar name "MySwissChocolate.com". Are you are part of the same business?
No. They are two different structures. We started in September 2009 with our business activity. They started few months after, at April 2010.
How many products does the MySwissChoco has on assortment?
. Customized chocolate products (customers can decide size, flavors and ingredients)
. Chocolate bars and various standard formats
. Chocolate products related to national holidays (Valentine's day, Mother's day, etc..)
. Chocolate covered fruit
. Chocolate gifts (Ichoco, Puzzles, lollipop, etc..)
. Ice Cream (Cups and Takeaway)
. Italian-Coffee (Espresso, Capuccino, etc..)
. Chocolate Cotton Candy
. BtoB Produtcs (Customized chocolate for enterprise)
. Chocolate Creams
. Snacks (Paninis, salads)
. Chocolate&Wine (US Market)
. Soft drinks / Juices
. Chocolate drinks
What kind of service do I get from MySwissChoco?
Corporate identity and guidelines for institutional communication.
Open files for all communication material made by the MySwissChoco head office.
Files to realize all packs.
Website page on MySwissChoco's institutional website
Do I have to lean on an agency of communication and a PR?
Yes, but this latter must be approved by the head office. Furthermore it is necessary by this agency the knowledge of English language.
May I decide how to communicate my corporate (graphic, pack, monthly actions, decorations, etc...)?
No. Through your agency and on our directives, it may be possible to create visual concepts of communication, but these must be approved by the head office.
Are all the costs to adapt the marketing files at my expense?
Yes. We provide master files (Indesign) and the corporate.
Are all the images and photos taken by our agency my own property?
No. These belong to the whole MyswissChoco network.
The rights on images or photos that have been taken by a third part, are not at the expense of neither the licensee nor its parent company.
The licensee must agree this point with his own PR agency, journalists, etc...
Must the lincensee conduct a market analysis on the concerned area of development?
Yes, it is necessary to know all the possibilities of develop a market of an area. MySwissChoco do not provide this service.
How much is the turnover of a POS?
This depends on the location of the shop, the ability of the entrepreneur and the cooperation between head office and affiliate.
The average turnover could be calculate from USD 45.000 per month on a shop of approx 40/50 sqm plus 20 sqm of lab.
How much does a POS cost?
Depending on the size and on the formula:
From USD 95.000.- to USD 190.000. for the retail shop, and USD 180.000. for the Container. (see finance).
Entry fee are: From USD 17.500. for our container; from USD 48.500. for a single Shop/Franchisee's and from USD 130'000. for a Master.
The latter depends on the purchasing power and on population density of the concerned country or area. Prices may be reviewed depending on those conditions.
Do those costs include raw materials, marketing materials, etc. ..?
Do you offer financing systems and/or leasing?
Not directly, but we can certainly provide data for a request of financing and/or leasing.